The Aide Story
“Man, I think I can see her brain!”
On the final descent of a day’s mountain biking – while desperately trying to help a seriously injured friend – two New Zealand brothers (Seth and Luke Kelly) became acutely aware of the need for an innovative, human-centered first aid system.
Over the subsequent months, the brothers’ design skills – and their passion for adventure and life – combined to create the innovative Aide System.
They’ll never be caught unprepared again.
Lisa – our injured friend – was not permanently wounded and is now fully recovered!
The Kelly Brothers
Seth is an industrial designer with experience in international design for paramedics, the military, and rescue services.
Luke is a graphic designer whose work in information graphics, branding, and publishing complements the design partnership.
Our Philosophy
Creating freedom to explore our world.
Aide will create the world’s leading personal first aid products and services through human-centred research, design, and development.
We are dedicated to:
- exploring new ways
- making exceptional products
- providing for a safe and memorable life for our customers
- long-term business and customer relationships
- being healthy.
New Zealand Design & Development
Aide is proudly New Zealand owned and operated.
Aide is a New Zealand design and development company with total belief in our nation’s ability to design world-leading products.
New Zealand has the perfect natural, economic, and social environments to grow our business. We will continue to build our knowledge-based infrastructure here, using the amazing creative, cultural, and technological partnerships available.
